In this competitive educational industry, everyone wants to win, everyone wants to increase the number of students, but in order for your coaching to stand out, you must do things differently, whether it is through teaching, marketing, or management.
As it’s rightly said,
Winners don’t do different things, they do things differently.
Shiv Khera
In contrast to schools or colleges, students can choose from a variety of coaching classes. So what measures can coaching institutions take to increase the number of students?
Table of Contents
Being In-line with Competitors
Knowing your market is crucial. Determine whether you have a distinct selling proposition or not. Is there anyone else doing something similar? How many competitors are there in the market? Once you’ve identified the loopholes in your market, look for ways to fill them; this is where you can provide your customers an advantage.
Make Social Media Work for You
Social media is an extremely effective tool. It can assist you in reaching a larger audience from the convenience of your own home.
- Keep your audience updated and engaged.
- Statistically, apply Social Media Marketing(SMM) strategies.
- Use Analytical tools to see what is working for you.
- Join communities to know your students better..
Additionally, you can promote your institute by linking social media handles to your website. However, be careful not to bombard your clients with promotions.
Drive traffic to your website
Find the most relevant keywords for your industry and include them into your website’s content.
- Upload Standard Reference Books and their Solutions on your website.
- Make it search engine friendly.
- Invest in Pay-Per-Click (PPC)/Google Adwords.
- Collect details of these prospective leads and keep following.
Know more on what SEO is, how it helps your website to land on the first page of google search. This will raise the visibility of your website in search results, increasing visitors and, eventually, sales.
Let students Speak for you!
- Ask your qualified local students for testimonials.
- Hoardings of results from your coaching institute across the city.
- A Mouth of word – ask your acquaintances to spread the word in their circles.
- Referrals – tie up with schools, other coaching institutes.
Automate Administrative tasks
When an institute grows, managing all of the operational and administrative tasks can become burdensome. So either hire people to manage all the tasks or turn to software that can handle all the admin tasks.
- Monitoring of attendance.
- Creating a schedule for classes, events, and activities.
- Track each student’s submissions and generate progress reports.
- Use the ERP system to communicate via email, SMS, and phone, and keep track of all interactions.
- Keep a database of inquiries and follow up on them.
Keep it visible!
According to a well-known saying, “Jo dikhta hai, vo bikta hai.” Likewise, tryna make an effort to be seen everywhere. Here are some of the go-to ideas.
- Articles in the newspaper on Preparation Strategies, What is the best way to approach the paper? In comparison to past years, how was the question paper?
- Email/SMS marketing – for your potential customers
- Identify influencers and make contact with them.
- Advertisements on the radio and television
- Posters in libraries, bookstores, hostels, and other key locations.
- Circulate brochures to the intended audience.
Altogether, increase the number of students enrolled!
Maintaining student strength might be tricky during these times. So, be available and be seen! Indeed, for a foothold on the target audience, a strong online presence is required. But at the same time, if your coaching institute follows some smart strategies, you could increase the student enrollment owing to the recent demand. Hranker offers all such tactics ranging from tech support to building your brand.
Get in touch with us to know more!
#fly_high_with_Hranker
