You may have questioned someone about how to accomplish a particular task. The immediate response you get is “Google krle.” The word “Google” has now been added to the dictionary as a synonym for SEARCH. Nowadays, people Google up the world from anywhere. But the question is how can your business reach people? How can you improve your google search rank? How can your website be more visible?
Don’t worry, we’ve got you covered!
Given below are some tried and tested tips to increase your visitors for FREE!.
Table of Contents
1. Responsive design – mobile, desktop, tablets friendly
Because the number of mobile users has increased dramatically in recent years, optimising your site for them is a must. Your website must be responsive, with the sizing, layout, and proportions adjusted to display.
Google strongly recommends sites have a mobile version.
2. Keyword research
Consider how people would search for your products and services, create a list of keywords, and use tools to check traffic and competition for each term. The right keywords are with high volume and low to medium competition — they have a lot of traffic potential and are easier to rank for.
3. Site Speed
A clumsy, slow-loading website irritates and repels visitors; it also lowers your google search rank.
If your site’s load speed isn’t meeting standards, following steps can be taken –
- Reducing redirects
- Using browser caches
- Image optimization
4. Meta description
People read descriptions to get a sneak peek at your page and decide if it’s worth visiting. As a result, you must present a clear value proposition for why they should visit your page and read your content. Consider using action-inspiring words like “learn more,” “find out,” or “get…”
5. Links
- Internal links – direct to another page on your website like this one.
- Outbound links – also known as external links, point to a site on a different domain, like this one pointing to wikipedia.
- Inbound links – sometimes called backlinks, these are links from other websites pointing to your page.
Of the three, inbound links are by far the most important. They provide biggest SEO benefit, but hardest to obtain.
6. Geotagging (for local search)
The key to local SEO success is to
- Provide NAP (Name, Address, and Phone Number) information on all local business directories, citations, partner sites, and even Google My Business. Broaden the reach of your business using 3rd party apps/sites.
- Building links with other local businesses and organisations.
- Providing location based information and optimizing “near me” search.
7. Reviews
It always helps to go through customer feedback to know what you are doing right and where you need improvement. Engaging with them will also help earn their trust and show that you care about what they have to say. The number, content, frequency and diversity of reviews also plays an important part.
8. Social Media Marketing
Having a social media page/profile is the most important thing you can do for your business. No matter which channel you use, whether Facebook, Twitter, or Instagram, you must engage with your customers on a regular basis.
9. Visual Assets
Images, Videos, graphics not only make your page look appealing. It also attracts visual search traffic.
Here are some pointers to help you optimise yours:
- Include alt tags that are SEO-friendly.
- Select the appropriate format and file size for quick loading.
- Instead of using file names like IMG 00XX, create your own.
- Make them responsive.
Above all, Good Content Wins Out in Organic Rankings
You must develop good content as well as good on-page and off-page SEO strategy if you want to rank high on google, gather vital search traffic and direct it to the appropriate resources on your website. Remember that if you don’t have a robust inbound marketing strategy to convert that traffic into leads, your rankings will be meaningless.
Hranker provides you with a well-built, easy to use and SEO friendly website.
Click here to know more!
#fly_high_with_Hranker
